An excellent advertising specialty business potential is coming events such as business anniversaries, sales promotions, birthdays, trade fairs, holidays, sports events and elections. Keep your eye on the calendar and plan well ahead to take advantage of these promising situations. Get local merchants to finance publication of school sports schedules (with their company name listed prominently).
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Talk to the campaign chairman BOTH parties and political candidates as soon as they file for office.. Find out who files and when from the county, state or city clerks office.
Always be ready to help customers with ideas and techniques to help achieve their goals. Sometimes little suggestions like spraying inexpensive cardboard political signs with water repellent will make you look great!
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be sure to give yourself (and your customers) enough lead-time to plan and fill orders in time for scheduled events.
Advise your customers how long it takes to get orders to be filled, and suggest allowing a little extra time in case there are any delays. If printed pens usually take three weeks, advise your customer to order about five weeks in advance if they must be available for a particular date.
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Consider joining professional organizations that can alert you to additional suppliers, product and IDEAS.
Advertising Specialties Institute 9ASI - see BUSINESS SOURCES) offers distributor (salesmen) memberships for a one time fee of $75. Membership entitles you to a wide range of trade information and initial credit from member suppliers.
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Most trade suppliers display their ASI number prominently in their advertisements and catalogs. Membership is limited to manufacturers and suppliers of specialty merchandise and active independent specialty people.
Going into the advertising specialty sales business is very easy. Just decide on a name for your business, get some business cards, a sales kit from a good supplier and start calling on prospective customers.
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You also need reliable transportation unless you plan to operate by mail (which is not recommended at this stage). ALWAYS keep a record of where you go and who you talk to. This make each succeeding visit continuation of the previous one.
When professional specialty salespeople drive up to a business, they take a moment to refresh their memory from their route book. This is an informal record of names, major discussion topic of last time (if any), what they ordered and anything else of interest.
The idea is to appear interested enough in the customer to remember their name and the last visit! They have a separate loose leaf page for each customer and update it each visit or call. If you do this, you too will "remember" names and details of the last meeting. This is IMPRESSIVE and helps MAKE SALES!
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