When you feel you are ready, start adding products to your line. As you become better acquainted with your customers, you will soon have a good idea of what might sell in your area. Your customers will tell you their needs and preferences and most will be happy to advise you on your products and techniques.
For Great marketing products small business advertising
When you add products, concentrate on those that complement what you already offer (you already their application).
For example, if you sell printed book matches, add printed pens and calendars, which involve similar applications. Later on you can add silk screen labels and wallet size calendar or self-stick football schedules for local high schools.
For Great marketing products small business advertising
These are examples of items whose applications may be a little more complicated than book matches.. You should be familiar with their potential use before adding them to your line.
It is quite alright to change suppliers from time to time. When you do and the customer asks why, just explain that you found a better deal (that, they will understand).
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Good specialty salespeople gradually build a full line of products, learning all about each one in turn. That's how they can intelligently recommend realistic alternatives and suggest different promotional innovative specialty sales person can mentally adapt to his customers. The result can literally be a special plan for each individual client!
Most specialty suppliers provide their representatives with excellent support. They employ staffs of experts who keep coming up with new and better ways to market their products.
For Great marketing products Dan Kennedy
When you discover a new technique for one product, it will usually also apply to other products as well! If book matches are good for a graduate, then why not napkins or handkerchiefs? Also be alert for profitable combinations.
For example, you might try to put together a promotion to print bumper stickers supporting the school team. You might get the bank to pay for 500, the supermarket, another 500 and perhaps a few smaller orders to bring the total to 2500 (a price change). Then, you sell the local drive-in the space on the protective covering for free soda coupons (with purchase).
For Great marketing products Dan Kennedy
There are endless variations that an innovative salesperson can devise, including combining orders to take advantage of volume prices.
Those 500 bumper stickers cost nearly double per unit at the 500 rate than the 2500 rate. By paying a small copy change fee, you can have 500 stickers with the bank name; 500 more with the supermarket (etc.) as donors and still enjoy the 2500 rate. Since the bank and supermarket both pay at the 500 rate, you can make up to $200 extra profit.
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