Are there days when you want to give up? Is your family telling you you're too old to try something new? Well age isn't always a factor in your success or failure. Consider these famous examples:
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* Actor George Burns won his first Oscar at age 80. * Golda Meir was 71 when she became prime minister of Israel. * At 96, playwright George Bernard Shaw broke his leg falling out of a tree he was trimming in his backyard. * Painter Grandma Moses didn't start painting until she was 80 years old. She completed more than 1,500 paintings after that; 25% of those were produced when she was past 100. * Michelangelo was 71 when he painted the Sistine Chapel. * Albert Schweitzer was still performing operations in his African hospital at 89. * Doc Counsilman, at 58, became the oldest person ever to swim the English Channel. * S. I. Hayakawa retired as president of San Francisco State University at 70, and then was elected to the U.S. Senate. * Casey Stengel didn't retire from managing the New York Mets until he was 75.
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Entrepreneurs often have crazy ideas for making money and giving good customer service. The next one you have, remember the story of Phil Romano the founder of Fuddruckers the national hamburger chain. He once owned a small, out-of-the-way Italian restaurant called Macaroni's. He packed the place every Monday and Tuesday nights, a time when most restaurants struggle to keep their doors open. How? Apart from the obvious fact that Macaroni's served good food, Romano had a "gimmick" based on the old Psych 101 principle, "Random rewards beget regular behavior."
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If you happened to be dining there on a randomly chosen Monday or Tuesday night, you and the other 200 customers received a letter instead of a bill at the end of the meal. The letter stated that because the Macaroni mission was to make you feel like guests, it seemed awkward to charge guests for having a good time. So, once each month on a Monday or Tuesday, and always unannounced, everyone would eat free.
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What did it cost Romano? One night "comped" out of 30 reduces his revenues by 3.3%, but he has a full house on 8 nights a month when the place would normally be empty. Word-of-mouth testimonials are one of the most effective forms of advertising, and in one fell swoop Romano got a couple hundred tongues wagging.
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Remember what Goethe said; "Daring ideas are like chessmen moved forward; they may be beaten, but they may start a winning game."
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