How To Start An Advertising Specialty Business
Advertising specialties are small items like book matches, pens or key chains that can be imprinted with a company, logo or slogan.
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They are deductible advertising and usually given away to promote the business whose name is inscribed on them. There is almost no limit to products that can be used as advertising specialties. They can be anything the client company can afford, your sponsoring company can imprint and the customer will use.
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The ideal item is useful, costs comparatively little and keeps your clients' business name in front of the customer as long as possible.
Advertising Specialties is an ideal business to operate from home. You can market them on a route, by mail, through advertisements, by phone appointments or by personal contact. There are two main objectives in establishing yourself in this business.
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The first is to let people know who you are, what you handle and where they can get hold of you.
Second, convince them that you can help them promote their business. Your experience and advertising knowledge level will increase constantly. In turn, your expanding capability will equip you to offer even better advice and more timely suggestions.
Your customers are busy business people who want to get the most of their advertising dollar and are not particularly knowledgeable in this area. As soon as your customers realize they can rely on your advice your success will be assured!
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Advertising specialties include place mats, school football and baseball schedules, calendars and plastic windshield scrapers, which lend themselves well to the seasons. These give you a good opportunity to make timely and realistic suggestions to your customers.
Foe example, in August you can suggest an order of imprinted scrapers for winter and in June you can recommend an order of football schedules for fall.
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These suggestions are not just a ruse to sell -- they indicate you have given some though to your client's business interests! These and thousands of other specialty items are available with organization or company (logo and message) imprints at relatively low prices.
Advertising specialty costs to the customer are in line with and frequently below other advertising methods. Although a thousand imprinted pens costs more than a single newspaper or radio ad, the message on the pen lasts as long as the pen,,, while the newspaper ad is in the trash the next day and a radio commercial is but a "fleeting word."
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